
(When it arrived in Nigeria May last year, There were just about 100
people in the business; but now, barely one year after, the company has
over 7000 people in its network. That is the story of Vemma Nutrition Nigeria
Limited, a company that has succeeded in positioning itself as a creator of
both health and wealth. In this interview with Nigeria Natural Health online's
editor, Dumbiri Frank Eboh, A Platinum Leader with Vemma Nutrition Nigeria
Limited, Mr Wilfred Obi, speaks on the coming of Vemma Nutrition into Nigeria
as well as its socio-economic impact on Nigerians who want to create extra
stream of income to their finances. He also speaks on the Natural health
benefits of Vemma Nutrition products. Excerpts.)
Lets begin by meeting you, your organization and your portfolio in the
organization.
My name is Wilfred Obi. I am a platinum leader with Vemma Nutrition
Nig Ltd.
Could you please tell us in detail what Vemma Nutrition is all about?
Vemma is a health drink formulated with 90-plus nutrients that nourishes
the body at the cellular level, and the daily 2 ounce serving is all you need
to get the vitamins and minerals your body needs for a solid nutritional
foundation.* Featuring 12 full-spectrum vitamins, plant-sourced minerals along
with a powerful blend of the exotic mangosteen super fruit, organic
glyconutrient-rich aloe vera and organic decaffeinated green tea, Vemma is
quite possibly the world’s most powerful liquid antioxidant.
How is Vemma Nutrition different from other similar brands in the Nigerian
market?
The foundation of Vemma's success lies firmly in the results achieved from its
clinically studied, single-formula product line. At the company's core is the
mission to help others by enhancing their well-being, and offering an income
stream to people who introduce others to a product line they believe in.
Product excellence from concept to consumption, is what makes Vemma an industry
leader specializing in premium liquid nutrition. By combining the extensive
knowledge of it's Chief Scientific Officer, Yibing Wang, M.D., Ph.D., with
his Eastern (cardiology) and Western (genetic obesity) wellness expertise, and
the best experts in nutrition, weight management and fitness, Vemma guarantees
results-driven products that are true to what's listed on the label and a brand
you can trust to enhance overall health.*
The science behind Vemma's clinically studied formula and all Vemma products is
its highest priority. To ensure the best quality, Vemma ensures the following:
Sources only the highest-quality raw ingredients
Incorporates advances in nutrition and technology
Adheres to extensive manufacturing and testing standards
Completes a 30-step quality control process before a product gets released for
purchase
What are the nutritional values of Vemma Nutrition products and how do these
affect the health and wellness of the average Nigerian?
Vemma's nutritional values and potential impact on the health of the average
Nigerian can be imagined from the following quotes:
“Vemma is the most complete, physician-derived vitamin, mineral and antioxidant
formula available today. I take Vemma and recommend it to family and
colleagues. The science behind the Vemma nutrition formula is impressive and
the results I see as a physician are unsurpassed by any other supplement currently
available."
– Steve J., M.D.
Brand Partner
Arkansas
"I had serious health challenges which left me with significant discomfort
every day. I have been taking Vemma for ten weeks. I feel great and have as
much energy as I did in my 20s!"**
– Sonia L.
Brand Partner
California
What is the driving force behind the Vemma Nutrition brand?
It is the clinical studies backing the products, which attest to their
efficacy.
"It is rare in the wellness industry that a company would do clinical
studies, simply because they're not required. But to have two clinical studies
done on the Vemma formula and have them published in peer-reviewed journals is
absolutely huge."
– Yibing Wang, M.D., Ph.D.
Vemma Chief Scientific Officer
In what ways is Vemma Nutrition contributing to the socio-economic life of
Nigerians?
Health is wealth! To the extent that Vemma promotes health and wellbeing, it
has great potential to positively impact the sociology-economic lives of
Nigerians.
Secondly, Vemma Nutrition is an amazing organization with a unique business
plan that offers individuals to make residual income through distribution
partnership. The company with head quarters in the United
States, moved its global sales from $100m in
2012 to $400m in 2014 and with its presence in Nigeria,
the sales has moved further up. Nigerians are becoming to relate with this
great company which is just relatively one year so far in the country.
Last year May when the company established, the affiliate members were a little
over 100 but now we have close to 7,000 individuals scattered all over Nigeria
making a living from Vemma business. This goes to show that people believe in
the company’s vision and the products.
The company will be sponsoring a few Nigerians along with other top sales
leaders across the globe to its 2015 convention, all expenses paid trip - this
will no doubt have a greater positive impact in the business and branding of
the company in Nigeria.
How are you positioned in the market – for the upper, middle and/or lower
income bracket?
Not so many people are aware about the company and its products because we are,
like I indicated earlier, only about a year old in Nigeria.
As a network marketing organization, it is the responsibility of brand partners
like myself to ensure that the word is out to the general public.
As a result of this, we are embarking on series of marketing programmes to
support our face-to-face sales to the public.
Due to it's premium quality, Vemma products don't at average price, so it's
easier forbthe upper and middle class to patronise but I can tell you
that the health value Vemma offers has made even the lower income to embrace
the products.
What is your distribution network like and in which parts of the
country do you still need distributors?
At the moment we have Affiliates and Partners in 15 states in the country and
the spread grows daily. Anyone interested, no matter the location in Nigeria
is welcome to be an Affiliate
How do you cope with competition?
As much as competition is welcome, we have been able to strategically situate
ourselves in the market to meet the demands of the public. The efficacy of our
product has strongly been stamped in the minds of Nigerians with sales moving
up from N5m last year June to N100m within a year.
Let begin
by meeting you, your organization and your port folio in the organization.
My
name is Wilfred Obi. I am the platinum leader, Vemma Nutrition Nig Ltd.
Could you
please tell us in detail what Vemma Nutrition is all about?
Vemma’s 90-plus nutrients nourishes the body at the
cellular level and the daily 2 ounce serving is all you need to get the
vitamins and minerals your body needs for a solid nutritional foundation.*
Featuring 12 full-spectrum vitamins, plant-sourced minerals along with a
powerful blend of the exotic mangosteensuperfruit, organic glyconutrient-rich
aloe vera and organic decaffeinated green tea, Vemma is quite possibly the
world’s most powerful liquid antioxidant.
How is
Vemma Nutrition different from other similar brands in the Nigerian market?
The foundation of Vemma's success lies
firmly in the results achieved from our clinically studied, single-formula
product line. At the company's core is our mission to help others by enhancing
their well-being, and offering an income stream to people who introduce others
to a product line they believe in. Product excellence, from concept to
consumption, is what makes Vemma an industry leader specializing in premium
liquid nutrition. By combining the extensive knowledge of ChiefScientific Officer, Yibing
Wang, M.D., Ph.D., with his Eastern
(cardiology) and Western (genetic obesity) wellness expertise, and the best
experts in nutrition, weight management and fitness, we guarantee
results-driven products that are true to what's listed on the label and a brand
you can trust to enhance overall health.*
The science behind our
clinically studied Vemma formula and all Vemma products is our highest
priority. To ensure the best quality, we:
- Source only the highest-quality raw
ingredients
- Incorporate advances in nutrition and
technology
- Adhere to extensive manufacturing and
testing standards
- Complete a 30-step quality control
process before a product gets released for purchase
What are
the nutritional values of Vemma Nutrition products and how do these affect the health
and wellness of the average Nigerian?
“Vemma is the most complete,
physician-derived vitamin, mineral and antioxidant formula available today. I
take Vemma and recommend it to family and colleagues. The science behind the
Vemma nutrition formula is impressive and the results I see as a physician are
unsurpassed by any other supplement currently available."
– Steve J., M.D.
Brand Partner
Arkansas
"I had serious health
challenges which left me with significant discomfort every day. I have been
taking Vemma for ten weeks. I feel great and have as much energy as I did in my
20s!"**
– Sonia L.
Brand Partner
California
What is the driving force behind the
Vemma Nutrition brand?
"It is rare in the wellness
industry that a company would do clinical studies, simply because they're not
required. But to have two clinical studies done on the Vemma formula and have
them published in peer-reviewed journals is absolutely huge."
– Yibing Wang, M.D., Ph.D.
Vemma Chief Scientific Officer
In what
ways is Vemma Nutrition contributing to the socio-economic life of Nigerians?
Vemma Nutrition is an
amazing organization with a unique business plan that offers individuals to
make residual income. The company, since 2012 moved its sales from $100m to
$400m in 2014 and with its presence in Nigeria, the sales has moved up. The public have started relating with this great company which is just
relatively 11 months so far in the country.
Last year May when the
company established, the affiliate members were a little over 100 but now we
have close to 7,000 individuals scattered all over Nigeria making a living from
its business. This goes to show that people believe in the company’s vision and
the products.
The company will be
sponsoring a few Nigerians to its 2015 convention holding in Arizona, United States. It is an all expenses paid trip that
will no doubt have a positive impact in the business and branding of the
company.
How are
you positioned in the market – for the upper, middle and/or lower income
bracket?
Not so many people are knowledgeable about the company
and its product. As a network marketing organization, it is the responsibility
of brand partners like us to ensure that the word is out to the general public,
as such, about 15% of the public are in the know of this.
As a result of this, we have embarked on direct
marketing through social media, radio adverts and the likes to reach massively
to the public.
What is your distribution network like and in which parts of
the country do you still need distributors?
At the moment we have
distributors in 15 states in the country. However, we will need distributors in
states like Niger state, Enugu, Kwara, Ota – Ogun state
How do you cope with competition?
As much as competition is welcome, we have been able
to strategically situate ourselves in the market to meet the demands of the
public. The efficacy of our product has strongly been stamped in the minds of
Nigerians with sales moving up from N5m last year June to N100m