(When it arrived in Nigeria May last year, There were just about 100 people in the business; but now, barely one year after, the company has over 7000 people in its network. That is the story of Vemma Nutrition Nigeria Limited, a company that has succeeded in positioning itself as a creator of both health and wealth. In this interview with Nigeria Natural Health online's editor, Dumbiri Frank Eboh, A Platinum Leader with Vemma Nutrition Nigeria Limited, Mr Wilfred Obi, speaks on the coming of Vemma Nutrition into Nigeria as well as its socio-economic impact on Nigerians who want to create extra stream of income to their finances. He also speaks on the Natural health benefits of Vemma Nutrition products. Excerpts.)
Lets begin by meeting you, your organization and your portfolio in the organization.
My name is Wilfred Obi. I am a platinum leader with Vemma Nutrition Nig Ltd.
Could you please tell us in detail what Vemma Nutrition is all about?
Vemma is a health drink formulated with 90-plus nutrients that nourishes the body at the cellular level, and the daily 2 ounce serving is all you need to get the vitamins and minerals your body needs for a solid nutritional foundation.* Featuring 12 full-spectrum vitamins, plant-sourced minerals along with a powerful blend of the exotic mangosteen super fruit, organic glyconutrient-rich aloe vera and organic decaffeinated green tea, Vemma is quite possibly the world’s most powerful liquid antioxidant.
How is Vemma Nutrition different from other similar brands in the Nigerian market?
The foundation of Vemma's success lies firmly in the results achieved from its clinically studied, single-formula product line. At the company's core is the mission to help others by enhancing their well-being, and offering an income stream to people who introduce others to a product line they believe in. Product excellence from concept to consumption, is what makes Vemma an industry leader specializing in premium liquid nutrition. By combining the extensive knowledge of it's Chief Scientific Officer, Yibing Wang, M.D., Ph.D., with his Eastern (cardiology) and Western (genetic obesity) wellness expertise, and the best experts in nutrition, weight management and fitness, Vemma guarantees results-driven products that are true to what's listed on the label and a brand you can trust to enhance overall health.*
The science behind Vemma's clinically studied formula and all Vemma products is its highest priority. To ensure the best quality, Vemma ensures the following:
Sources only the highest-quality raw ingredients
Incorporates advances in nutrition and technology
Adheres to extensive manufacturing and testing standards
Completes a 30-step quality control process before a product gets released for purchase
What are the nutritional values of Vemma Nutrition products and how do these affect the health and wellness of the average Nigerian?
Vemma's nutritional values and potential impact on the health of the average Nigerian can be imagined from the following quotes:
“Vemma is the most complete, physician-derived vitamin, mineral and antioxidant formula available today. I take Vemma and recommend it to family and colleagues. The science behind the Vemma nutrition formula is impressive and the results I see as a physician are unsurpassed by any other supplement currently available."
– Steve J., M.D.
Brand Partner
Arkansas
"I had serious health challenges which left me with significant discomfort every day. I have been taking Vemma for ten weeks. I feel great and have as much energy as I did in my 20s!"**
– Sonia L.
Brand Partner
California
What is the driving force behind the Vemma Nutrition brand?
It is the clinical studies backing the products, which attest to their efficacy.
"It is rare in the wellness industry that a company would do clinical studies, simply because they're not required. But to have two clinical studies done on the Vemma formula and have them published in peer-reviewed journals is absolutely huge."
– Yibing Wang, M.D., Ph.D.
Vemma Chief Scientific Officer
In what ways is Vemma Nutrition contributing to the socio-economic life of Nigerians?
Health is wealth! To the extent that Vemma promotes health and wellbeing, it has great potential to positively impact the sociology-economic lives of Nigerians.
Secondly, Vemma Nutrition is an amazing organization with a unique business plan that offers individuals to make residual income through distribution partnership. The company with head quarters in the United States, moved its global sales from $100m in 2012 to $400m in 2014 and with its presence in Nigeria, the sales has moved further up. Nigerians are becoming to relate with this great company which is just relatively one year so far in the country.
Last year May when the company established, the affiliate members were a little over 100 but now we have close to 7,000 individuals scattered all over Nigeria making a living from Vemma business. This goes to show that people believe in the company’s vision and the products.
The company will be sponsoring a few Nigerians along with other top sales leaders across the globe to its 2015 convention, all expenses paid trip - this will no doubt have a greater positive impact in the business and branding of the company in Nigeria.
How are you positioned in the market – for the upper, middle and/or lower income bracket?
Not so many people are aware about the company and its products because we are, like I indicated earlier, only about a year old in Nigeria. As a network marketing organization, it is the responsibility of brand partners like myself to ensure that the word is out to the general public.
As a result of this, we are embarking on series of marketing programmes to support our face-to-face sales to the public.
Due to it's premium quality, Vemma products don't at average price, so it's easier forbthe upper and middle class to patronise but I can tell you that the health value Vemma offers has made even the lower income to embrace the products.
What is your distribution network like and in which parts of the country do you still need distributors?
At the moment we have Affiliates and Partners in 15 states in the country and the spread grows daily. Anyone interested, no matter the location in Nigeria is welcome to be an Affiliate
How do you cope with competition?
As much as competition is welcome, we have been able to strategically situate ourselves in the market to meet the demands of the public. The efficacy of our product has strongly been stamped in the minds of Nigerians with sales moving up from N5m last year June to N100m within a year.
Let begin
by meeting you, your organization and your port folio in the organization.
Could you
please tell us in detail what Vemma Nutrition is all about?
Vemma’s 90-plus nutrients nourishes the body at the
cellular level and the daily 2 ounce serving is all you need to get the
vitamins and minerals your body needs for a solid nutritional foundation.*
Featuring 12 full-spectrum vitamins, plant-sourced minerals along with a
powerful blend of the exotic mangosteensuperfruit, organic glyconutrient-rich
aloe vera and organic decaffeinated green tea, Vemma is quite possibly the
world’s most powerful liquid antioxidant.
How is
Vemma Nutrition different from other similar brands in the Nigerian market?
The science behind our
clinically studied Vemma formula and all Vemma products is our highest
priority. To ensure the best quality, we:
- Source only the highest-quality raw ingredients
- Incorporate advances in nutrition and technology
- Adhere to extensive manufacturing and testing standards
- Complete a 30-step quality control process before a product gets released for purchase
“Vemma is the most complete,
physician-derived vitamin, mineral and antioxidant formula available today. I
take Vemma and recommend it to family and colleagues. The science behind the
Vemma nutrition formula is impressive and the results I see as a physician are
unsurpassed by any other supplement currently available."
– Steve J., M.D.
Brand Partner
Arkansas
Brand Partner
Arkansas
"I had serious health
challenges which left me with significant discomfort every day. I have been
taking Vemma for ten weeks. I feel great and have as much energy as I did in my
20s!"**
– Sonia L.
Brand Partner
California
Brand Partner
California
What is the driving force behind the
Vemma Nutrition brand?
"It is rare in the wellness
industry that a company would do clinical studies, simply because they're not
required. But to have two clinical studies done on the Vemma formula and have
them published in peer-reviewed journals is absolutely huge."
– Yibing Wang, M.D., Ph.D.
Vemma Chief Scientific Officer
In what
ways is Vemma Nutrition contributing to the socio-economic life of Nigerians?
– Yibing Wang, M.D., Ph.D.
Vemma Chief Scientific Officer
Vemma Nutrition is an
amazing organization with a unique business plan that offers individuals to
make residual income. The company, since 2012 moved its sales from $100m to
$400m in 2014 and with its presence in Nigeria, the sales has moved up. The public have started relating with this great company which is just
relatively 11 months so far in the country.
Last year May when the
company established, the affiliate members were a little over 100 but now we
have close to 7,000 individuals scattered all over Nigeria making a living from
its business. This goes to show that people believe in the company’s vision and
the products.
The company will be
sponsoring a few Nigerians to its 2015 convention holding in Arizona, United States. It is an all expenses paid trip that
will no doubt have a positive impact in the business and branding of the
company.
How are
you positioned in the market – for the upper, middle and/or lower income
bracket?
Not so many people are knowledgeable about the company
and its product. As a network marketing organization, it is the responsibility
of brand partners like us to ensure that the word is out to the general public,
as such, about 15% of the public are in the know of this.
As a result of this, we have embarked on direct
marketing through social media, radio adverts and the likes to reach massively
to the public.
What is your distribution network like and in which parts of
the country do you still need distributors?
At the moment we have
distributors in 15 states in the country. However, we will need distributors in
states like Niger state, Enugu, Kwara, Ota – Ogun state
How do you cope with competition?
As much as competition is welcome, we have been able
to strategically situate ourselves in the market to meet the demands of the
public. The efficacy of our product has strongly been stamped in the minds of
Nigerians with sales moving up from N5m last year June to N100m
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