Distributors and retailers who spoke to our correspondent, said the herbal nature of the drink is endearing it to the heart of malt lovers, especially those who take issues of their health seriously.
"as you know, Malta Guiness Herbs Lite is low in sugar and contains fruit and vegetable herbs that is good for the body. even the taste of the drink alone is enough to tell you that this is a herbal drink," one of these who owns a shop in the yaba area of Lagos, simply called Iya Tunji, told our correspondent.
Malta Guinness Herbs Lite not only gives the goodness of Malta Guinness, it also gives the benefits of Herbal extracts and gives you all of these in a low sugar preparation which is more than you would expect from a normal Malt drink.
It will be recalled that the launch of Malta Guiness Herbs Lite took place on the 4th of October 2016 at the prestigious Golden Royale Hotel in Enugu and the launch was graced by Guinness Nigeria Plc top management, industry regulators and entertainers from all across Enugu state.
At that event, the Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa had explained that Guinness Nigeria Plc chose to introduce this new addition to the Malt category to give Nigerians not only a wider selection of malt drinks to choose from but also help in maintaining a healthier lifestyle by virtue of its low sugar formulation. He also stated that with the new classifications by industry regulators on sugar content for malt drinks, Malta Guinness Herbs Lite is the first truly Light sugar malt in Nigeria delivering even less sugar than most other malt drinks.
Mrs Jody Samuel Ike, Innovations Director, Guinness Nigeria Plc, while unveiling Malta Herbs Lite said “We also are committed to ensuring that we comply with regulations, in all our activities. So in response to the recent NAFDAC/SON statute prescribing new guidelines for low, light and regular malt drinks, we are introducing a perfectly balanced Malt drink that gives you much more than you expect from a regular malt drink. Malta Herbs is a brand that is positioned to redefine the experience in the Malt beverage market as it is masterfully crafted with 100% natural herb and fruit extracts".
Industry analysts say that, with the force at which the new brand is eating deeper into the Nigerian market, it may soon end up taking customers away from not just other malt drinks in the market but also from its own parent brand, Malta Guiness.
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