The management of Kimekwu Communications Concept, operators of Nigeria Natural Health Online, has explained why the company is rebranding into Natural Health Africa.
In a press release signed by its CEO, Mr Dumbiri Frank Eboh, the company stated that the rebranding exercise was inevitable as most of the teeming readership base of the online platform cuts across African cities, while also adding that there was a growing demand for a more continental approach to the company’s operations in terms of connecting manufacturers of natural health products within and outside Africa to local distributors across the continent.
“Anyone watching the trajectory and growth of www.kimekwu.com will agree that this rebranding is inevitable. Currently, the readership base of the platform is well over half a million and this is a readership base that cuts across African cities. It is only natural that the platform expands its operations to meet the needs of these readers anywhere they are across the continent.
“Secondly, there has been a growing demand by readers, for networking opportunities among manufacturers and distributors of natural health products within Africa as well as oversea manufacturers looking to striking business partnerships with local suppliers and distributors in the continent.
“As a result of these, the company decided to expand the scope of its operations in order to meet the needs of these growing market and industry demands. Now, it’s not just about publishing articles on natural health, it’s also about marketing and connecting sellers and buyers of natural health products in the continent and thus help in evolving a more vibrant and accessible continental market,” Mr Eboh stated, adding that this repositioning will also go a long way in providing cost effective and impactful marketing/advertising services for foreign manufacturers wanting to push their products into the African market.
“As a manufacturer of natural health products who wants to connect to the African market, now you do not have to go from one country to another in order to market and advertise your products. All you do is place your advert on Natural Health Africa www.kimekwu.com and your campaign is effectively delivered to your target audience, with visible and impactful results on your brand and products,” he stated.
Kimekwu Communications Concept flagged off its media operations in 2008 with AlternativeHealth And Lifestyles, a paper publication and later transited into Nigeria Natural Health Online before its current rebranding into Natural Health Africa. The platform has been referred to in the media, as Africa’s biggest platform on natural health; in 2017, it won the Fitness And Health Blog Award Of The Year, organised by CouponCode, an online rating agency based in the Netherlands. The platform has also partnered with several foreign manufacturers of natural health products to promote and market their products in the Nigerian market, including the prestigious Nature Herbal Life, an American based company manufacturing Bitter Leaf Capsules and other herbal products.
The company believes its current expansion across Africa, anchored on its strong and diverse continental readership base, will lead to more successful partnerships with these foreign manufacturers, especially those from Asia, Europe, and the United States.
