Close-Up Herbal Relaunched In Lagos

Yesterday, Close up Toothpaste relaunched itself into the Nigerian market. The event which took place in Lagos attracted many people from all walks of life, especially the youths who were the target of the exercise. One of the variants from Close up that was relaunched is the Close up herbal toothpaste.

It would be recalled that, some months ago when a herbal variant of Close up toothpaste was launched, the Brand Manager, Close-Up, Mrs. Tolu Dipe-Okogie, explained the formulation of the herbal product. She noted that the offering has been enriched to meet the oral health need of Nigerians, which would translate to a long lasting fresh breath. According to her, the paste consists of ingredients that offer anti-germ benefits and give confidence for consumers to stay closer.
Okogie said the revolutionary blend of Aloe Vera alongside the mint leaf extract put the product ahead of its competitors, noting that it provides anti-bacteria benefits and fresh breath.

The Brand Building Director, Unilever Nig. Plc, Mr David Okeme, also lent his voice at the event. He stated that the essence of the new offering is to encourage young Nigerians in a manner that would deepen their love for the Nigerian dream which he said relied solely on them.

He said: “This product is a fusion of science and energy. This is a mix that we created for Nigeria.  As we speak, people from other markets are demanding for it, which shows the uniqueness and value of this offering. And that is what our brands stand for.  This is an embodiment of the Nigerian spirit and a milestone achievement for the Close-Up brand and Unilever Nigeria, as it would help reach out to young Nigerians and satisfy their need. The future is here, the future is now. The future is the Nigerian youth and we acknowledge and celebrate you.”


Dipe–Okojie said the new offering was targeted at bringing smiles to  Nigerians with a view to expressing the strong connection between the Close-Up brand and Nigeria. The new Close-Up Naija Herbal Gel toothpaste is another way of showing this.

Over the years, Close-Up has been able to clearly re-inforce its understanding of Nigeria’s oral care needs and restate its commitment towards sustaining its position as one of the leading oral care products in the market.

With this new offering, Nigerians have a chance to truly experience the benefits of a revolutionary herbal toothpaste, created specifically for Nigerian youths.