Goat's Milk Lotion, Coconut Lotion Hit Nigerian Market

The Nigerian natural health industry is gradually coming of age as new, innovative and creative products are gradually being introduced into the local market. Recently, Nature Secrets, a player in the industry, introduced two new variants into the skin care category of the Nigerian natural health market. The two products – Goat’s Milk Lotion and Coconut Lotion – have been generating attention ever since they where introduced into the market; this is mainly due to their unique formulation. In this interview with Nigeria Natural Health Online’s editor, Dumbiri Frank Eboh, the CEO of Nature Secrets, Joyce Onyemuwa, who is also an OAP with a popular Lagos based radio station, speaks on the idea behind Goat’s Milk Lotion and Coconut Lotion as well as the natural make up of the two products amongst other things.

 What percentage of these products is natural?

I would say about 80 percent of it is natural because, for instance the Coconut Lotion is made from fresh coconut which is converted into body lotion with various fragrance.

Are you already established in the market or you are just coming out?

I am just coming out, I don’t have distributors for now. I am still looking for distributors. For now I am the sole distributor of the two products. That means anyone who wants to buy for now will have to come to our Victoria Island location. There you will get the two products.

How are these product positioned in the market? Are they for the upper, middle or lower income earners?

I can’t specifically give direct answer to that because the reason it was created in the first place was to bring an alternative to chemical based product in the market. So, I cannot say it is for the extremely rich, middle income or lower income earners. They are good for anybody who can afford to buy them. And I will also add that they are good for people who desire a healthy natural touch to their skin.

In what ways do you think the products are better than chemical based products?

There are different kinds of chemicals. If you go through some of the international brands we have in the Nigerian market today, you will notice that they have over 101 percent chemicals in them. So, depending on the level of your allergy or your skin reaction to these chemicals you can be safe or you can be sorry. But with my products, you have no chemicals at all; all you have is the natural material, preservative and fragrance. Again another difference between my products and these chemical based products is that with my products, you don’t have side effect unless you are allergic to coconut or goat milk. If you don’t have allergies to coconut or goat milk, you will not have any reactions to my products because they are 80 percent natural based. They are safe, they are natural and the only reason you cannot eat them is because of the preservatives.

Coconut and goat milk when eating, have high nutritional values. Is it the same as when applied on the skin?

Imagine that you eat coconut and it gives you all the nutritional benefits internally. That is the same thing that it does externally when applied on the skin because whether internally or externally, nutrition is nutrition. The coconut is very rich in oil and it is one of the greatest natural moisturizers you can get. It’s a natural sun screen, so it prevents the sun from causing any damage to your skin. You know as we grow older, our skin begins to wear out thereby leading to sagging. What coconut does is to support skin collagen and helps firms your skin. It is also a pimples preventive lotion, it helps to prevent ageing.

Does the Goat’s Milk Lotion complement the Coconut Lotion or is it something you apply on its own?

It’s a variant, so it is applied on its own. It is made from fresh goat milk. I go to the market, say Itire market and pay the goat sellers to extract the milk. So it is 100 percent goat milk. And it also has a historical background to it. If you go back in history, the Egyptian queens were soaked on goat milk to nourish their skin. So, I am giving you that luxury with the Goat’s Milk Lotion. You can also say that the Goat’s Milk Lotion is similar to the Coconut Lotion because all those nutritional benefits which the milk gives you internally when you drink it is what it also gives you externally when you apply it on the skin. It is also a natural sun screen and it prevents sagging as well. Goat’s Milk Lotion is also an anti-ageing lotion. and just like the coconut lotion, it has no side effect.

Currently, there is an influx of foreign natural herbal health products into the country. What’s being done about this?

Nothing will be done about it until we do something about it. We keep complaining and when the next bottle of foreign products comes, we go out to buy it. The reason the people are exporting these products from their own country into our own country is because there is a ready market for them here. They know Nigerians will buy these products. And the reason we will buy is because we are not producing our own. It is simple logic – why people take their product to sell at a particular place is because there is a market for them there. I was also at that end where I was waiting to buy my nest bottle of foreign body lotion until that particular body lotion was banned in Nigeria. NAFDAC banned it because it was being faked, a lot of the altered versions have found their way into the market so they had to ban the lotion category of that brand. And that was when I started looking into how I can start making my own lotion, something I can use to make my skin more beautiful and healthy. Something nourishing. That was how I came about the Goat’s Milk lotion and Coconut Lotion.

You are in Lagos. How would somebody in other parts of Nigeria be able to access these two products?

If you are anywhere in Nigeria, we will send to your location. You just let us know where you are and we send them to you after of course adding the delivery cost.

We deliver through road transport. For instance, our clients in Abuja call us and we send the products to them through bus. When the bus get to their location, they go to the bus stop  and pick the product.

 What incentives are you offering potential distributors?

It actually depends on the volume that the potential distributor will be taking. If you are taking more, you will definitely get more incentives. If you are taking less, of course you will have incentives but they are not going to be as much as that of the person taking more.

For all your enquires about Goat’s Milk Lotion and Coconut Lotion, call 09090744420.